Is Vodafone using the Iphone as an excuse?
On Friday we saw Vodafone release its first quarter figures and as expected the UK arm of the company isn’t performing well with revenue has falling 4.7% year on year. It seems that Vodafone cant make a statement nowadays without commenting on the Iphone quietly blaming it for the fact that O2 are out performing the once market leader.
Whose fault is it that Vodafone do not have the Iphone in the UK? Vodafone’s that’s who. The company was too complacent, and too wrapped up in its own hype that it decided not to meet the demands made by Apple instead settling for exclusivity in other OpCo’s.
Is Vodafone winning in the markets it has exclusivity on the Iphone? Not as well as O2 are in the UK.
So given those two points Vodafone needs to do more than just secure the Iphone to for its UK customers. Im sure the Iphone would help but unless it’s an exclusive deal then it’s unlikely to change the company’s position in the UK.
Mobile | Chris Jackson | July 27, 2009
Keep working ,great job!
Nice post! GA is also my biggest earning. However, it’s not a much.
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