Over the last few years Google have been known as the innovative big hitter, frequently releasing new services at a rate alarming to its competitors. The statement below from Jeff Bezos, Amazons’ founder, shows it is now they who should have the mantle for the company releasing the most new services.

Amazon CEO and founder Jeff Bezos said this in a release: In the last 90 days, we announced Kindle with Special Offers, Kindle Library Lending, Audible audiobooks on Kindle, Appstore for Android, Amazon for Windows Phone 7, Checkout by Amazon in both Germany and the U.K., a Kindle Store in Germany, Cloud Drive, Cloud Player, and Prime Instant Video – just to call out a few of the things we’ve been working on…We love inventing on behalf of customers and have never been more excited about the long-term opportunities.


It wasnt long ago that Amazon were just an online store, or should that be the online store. Effortlessly efficient would be two words that spring to mind when describing the approach the Seattle power house took in dominating online retail.

What amazes me is that the bulk of the services Amazon now offer are well thought out, substantial enough from day one to make an impact on their competitors and released without hype or fluff something that Google also do well.

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