Today a number of websites including
Techcrunch, the
Independent and many others reported that Google was about to launch their latest service at SXSW 2011. The stories were updated later in the day to say that Google had actually denied a big bang launch of a social service. What caught my eye from these stories was the name of the being reported, Google Circles.
There isnt much known about the service apart from the obvious inclusions, of profile info, status updates, picture sharing etc so I started thinking about what we do know, the name Google Circles and what this could be hinting at.
The first thing that jumps to minds is the fact the name is plural. That’s extremely important as it could set Google’s service apart from those other well known services that only provide an all or nothing approach to sharing information. Okay, so Facebook has the ability to give someone a limited view of your profile, but thats it. We all mingle in different social circles sharing different information with each. If Google can implement the concept of being able to share different information with different groups then they could be on to a winner.
If Im searching for a job, I may not want you current work colleagues knowing but may want other friends and people who you’ve previously work with to know. When you’re posting pictures whilst on a night out you’re likely to want to prevent your boss and possible future employers from seeing your drunken face.
Chrome - Given that Google has a very good browser they could take a very different approach; rather than having a website where people go to interact with their Circle of friends, through use of the browser, the web as a whole becomes social. You’re on a new site reading a story that you know a circle of friends would like, one click of an icon on your browsers toolbar and your done. Obviously there would need to be a hub for the service, so a site would be required but that could be the next generation and replacement to iGoogle.
Googles other services, mail, docs, calendar, blogger and many others would benefit to being connected by one master service, a social service. Being connected to other people, colleagues, friends, family and companies would open up endless opportunities for sharing? Imagine listing a requirement or a job you need to have completed and sharing it with all the relevant local companies using the service. The company could share a quote via Google Docs which could go through a number of iterations before the final quote is approved. After the work is completed the customer could share a review of the companies performance to everyone.